Author Archives: Richard Watkins

May 9

3D Animation Studio – Bringing Virtual World into Reality

Nowadays, computer generated animation have increased its boundaries to become so far advanced and rich that for an individual it becomes difficult to differentiate between the reality and virtual world. Inevitable to say that that most of the 3d animation studio are providing such a rich service by integrating 3d animated effects and characters over a live action footage, enhancing either what is already in or creating a whole new level of scene including fantastic landscape with breath-taking details.

On the other hand the demand of solutions via 3d animation services has seen a lot of transformation in past decades. Accommodating this ever increasing demand, the number of 3d animation studios around the world has also increased drastically, putting a stakeholder in jeopardy that which studio will provide him the best services and solutions. Fortunately, most of the studios have the expertise in a very specific domain, technology and 3d animation software applications. Some may have the expertise on software applications such as Blender and other may be on Maya, 3DS Max, and some may have the expertise on all. Similarly, the expertise in domains relates to their expertise in providing solutions for TV commercials, Digital Signage, Automobile industry, interior designing, construction designing, medical representation, cartoon, branding, video game industry, and so on. Hence, a stakeholder has its options available while opting for 3-d animation services.

There are some 3d animation studios as well who are not interested in providing commercial services, and are focused in producing their own film with their own design. To achieve this they must find investors or make the arrangements of investment to fund their project, till the time they are strong enough to produce their projects on their own without the need of funding. On the other hand, most the animation studios opens for commercial production purposes. For this, the first step that they require is to achieve a large base of clients by sending news of their abilities to as many customers as possible. But, whether a studio is built for commercial or project purposes, they will have a tendency to follow a very similar 3D ‘pipeline’, or production process.

Considering every piece of a 3D animation must be built from the ground up, it is seldom possible for a single individual to produce on his or her own. Consequently, studios often find that compartmentalizing the process across several employees or divisions makes the most sense, with each one assigned to a specific step in the 3D animation pipeline. While one person is working on concept sketches, another employee can be finalizing details in the script and storyboards. Once the 3D modelers, texture artists, and rigging artists have taken their turns, the post production specialists can add the lighting, camera movements, and environmental effects, finalizing everything enough to send the production out for its final render.

Once a 3D animation studio begins to grow larger, and the needs become greater, it often becomes beneficial to encompass more aspects of production in-house. Where a regular studio might send their project files to a ‘render farm’ to export the film in a polished format, a large studio may find it easier to set up their own facility. Or if the animation studio finds itself using footage of real actors as references quite often, they might look into building a motion capture studio.

Over the past two decades, an increasing number of locations in the world have introduced incentive programs for those interested in opening up studios, offering tax cuts or partial financial support, in the hopes of boosting their visibility on a global scale. Having a booming entertainment industry in the area increases tourism as well as general revenue, not to mention community pride. The creation of 3D animation has truly taken the perception of the field from a youth entertainment medium to a sophisticated, complex process with virtually limitless prospects. And, as technology continues to evolve, so will 3D animation studios, bringing us into a whole new era of colorful virtual clarity.

Feb 4

Animation to Promote Your Business

animationThe term animation is not something new; we have had seen animation in the form of cartoons for decades. But it is now been used in several ways by businesses around the world. Whether it could be entertainment industry such as movies or videogames, medical industry with medical representation, architectural industry or product designing, advertisement or media; animation is used in almost every sector. Besides, with the internet making our world smaller every day, businesses are able to reach global market and expand their customer base & profitability in huge numbers. But without an innovative & trendy web page or an internet ad, the prospective customer might move to another website or ad which he / she founds to be more interesting. The same applies with animation.

With a professional animation studio in UK such as Imaginar, businesses can now create eye-catching trendy animation that will engage the viewer. The expertly created illustrations, images and animation catch the attention and give the first impression of the business, product or presentation that can be exciting. As the old saying goes, “A picture is worth a thousand words”, but a moving picture delivers a lot more than that.

I remember few years ago an advertisement came out for Coca Cola. The ad showed an animated Coca Cola bottle, the colours and everything else were slowly started filling in with animation and then, the bottle started multiplying, in the end, all became the real bottles of Coca Cola and were picked-up by different people. It was utterly fascinated. To this day, when that ad comes on, I stop what I am doing and watch. Why? Because the animation made the bottle of Coca Cola come alive long before it was been picked-up and shared. It spread the perfect message “Share happiness”.  We can all look at a picture of a cup of coffee and know what it is but if wee it with steam rising the cup, it engages other senses other than just sight.

Immediately the smell and taste of the coffee comes in our mind. Similarly we can take several examples. Such is the power of animation. With integration of creative animation to your advertising campaign, presentation or a website, it becomes something a lot more and influences even the subconscious mind of the audience.

Jan 8

3D Illustration

The world without 3D illustrations is difficult to imagine. In fact, the three dimensional illustrations refer to three major aspects, the life, the enigma and the real entity of the world we live in. Our imagination couldn’t have been explored to its full potential if only 2d images were available. The 2d world refers to only X and Y planes. Whereas, 3d illustration gives a more detailed and clear viewing aspects by perceiving the images in three planes X, Y and Z. Perhaps, this is one of the most important reasons why 3d illustrations are more popular and trending when it comes to eye-catching visual presentation.

3D illustration is achieved by various medium and techniques, which includes software and graphic programming. This graphics and software programming are used to render real life visual images that are displayed in television and also in print media. The 3d image is way more advanced and ahead as compare to 2D. As a matter of fact, 2d image can never match the 3d presentation as it makes the image close to reality and the viewer will actually consider the image close to the real identity. 3D images and visuals, as well as 3d animations are much popular trend these days, especially in video game, animation and film making industries. Especially in gaming industry where the objects used in the game represent themselves as the real entities and the player get enthusiastic with the real life environment created on the screen of a television or a computer. However, gaming and movies is just not he limitation of 3d illustration, it is also used on extensively in engineering, architectural, medical and product designing industries. Solutions via 3D illustration have also observed a tremendous growth in these industries in recent years.

On the other hand, 3d illustrations have also become the part of virtual reality which includes flight simulator to train the pilots or air craft engineers. The stereoscopic images generated by computer have also proved to be very useful for detecting internal disorder in a human body. This allows the surgeons and the doctors to perform the proper diagnosis and to provide the appropriate treatment to the patients who are suffering from complex diseases.

Dec 5

A Professional 3D Animation Studio for Your Marketing Campaign

Businesses are always on a constant lookout for great and innovative ideas which allows them to increase their sales ratio, as well as the customer base. Marketing campaign has always been one of the most preferred techniques to achieve this. A good marketing campaign allows the businesses to create the branding and the awareness of the company in the market. It proves to be the effective way to drive the customers towards the company.

This happens especially in the case if you are representing a great company which is on the edge of taking its sales capabilities to a higher level. You may want to use every marketing strategy to ensure that you are really pushing your level best to spread the message to the market. Television commercials, digital signage solutions and internet has always been the effective way, however if you really want to take your marketing efforts to a whole new level then 3D animation services could be the optimal solution for you. As a matter of fact, whenever you and your team is planning out for a new product launch or a sales strategy for advertising via 3D animation, you can be rest assure for some of the best appealing, captivating and effective marketing campaign that can drive mass number of audience towards your company.

However to make it an effective campaign it is equally important to have a professional 3D animation studio as your channelled partner. Ensure to seek for a professional who company which has years of experience and deep knowledge on various computer graphics animation software. A professional company may also allow you to go through the portfolio of their work, which will give you the clear idea about their capabilities and knowledge. Such a company has all the required creative and innovative skillset in place that is essential to give spotlight to your marketing campaign, especially to the product and / or services that you want to highlight. Whether you are opting for an internet website integrating 3D animation or a TV commercial, digital signage solution or a mobile app, possibly even more complex with an animation movie or a video game, a professional studio will ensure to deliver you the premium quality services along with the results that you are seeking. A good animation is capable to capture the attention of mass audiences, and a professional 3D animation studio will offer you the perfect solution encompassing this.

A professional CGI animation company will help you to create the most appealing branding for your organization, company and / or product. Some of the major advantages of a professional 3D animation studio are:

  • Equipped with years of experience that allows them to understand your marketing campaign logic.
  • Successful execution of numerous projects, relevant to different industries and fields.
  • Implements the most cutting edge technologies.
  • Boasted with a team of professional CG artists from around the world.
  • Delivers a perfect solution that conveys the exact message that you want to convey to your audience.