Author Archives: Richard Watkins

Feb 12

CGI, 3D Animation and Sound design – Nestea- Snowy Plum

snow2We have just created this 15” spot to promote Nestea’s new Winter Snowy Plum drink. We worked with creative directors at the ad agency to refine the initial story to fit into a 15” spot. We then worked on designing the environments and creating a Scandinavian factory where the Nestea snowy plum would be created. We took care of the entire project from Previz, main CGI production and audio design and additionally creating large format posters and tool kit images to from the same animation assets to complete the package of marketing assets.

Nestea – Snowy Plum – CGI Animation & Sound Design


Dec 4

Do Outlines in Cinema 4D

4d cinemaOne of the major 3D computer applications used in movie, television, and video game production is Cinema 4D. It is an amazing software that bundles up all tools an animator or 3D artist needs into a single application. To be more specific, Cinema 4D has a collection of render-settings and options for creating the rendered frames or stills. If you come across a project where you need to create rendered images of 3D models as outlines, then it can be achieved fairly quickly using this software application. Here’s how you can render images of 3D models as outlines rather than filled in objects with Cinema 4D.


  1. Open the program and load the model you have created from the “File” menu.
  2. Use the camera controls to adjust the camera view, as you want it.
  3. From the “Object” panel on the upper right, select the object. Then go to the menu at the top and click “Render Settings” option. A dialog will open. In that dialog, click on the “Effects” tab.
  4. Click “Post Effect” drop-down menu on the upper right and select “Cell Renderer”. You will then see the effect added to the “Effect List”. Click on it to view its options.
  5. From “Basic Properties” click the check boxes “On” for “Outline” and “Edges”. Be sure to have “Color” checked “Off”.
  6. Click “Output” tab and select the size, resolution, and format that you desire for the image. Then click on the “Save” tab, and name file and the location where you want to save it. Now close the “Render Settings”.
  7. Finally, click on the “Render” icon at the top. Your outline image will be rendered and saved.
Sep 12

Yield More Profit with Our Premium Yet Cost Effective Animation Services

In the arena of fierce competition, to make your business survive, it is necessary that you attract the attention of your targeted audiences. You should regularly update your marketing strategy to stay apart and above from your respective competitors. If we believe the marketing experts across the world, then animation is the most happening and effective marketing tools of today’s age. Animation services can play a crucial role in your marketing campaign.

Animated commercials and presentations are hypnotic in nature, and the best medium to magnetize your audiences. With the help of animated videos and advertisements, you can make your customers aware about your offers, new products and services in the most interactive manner.

3D and 2D animations can be used for marketing and advertising your business. As mentioned above, animations have the tendency to make your product more interesting and worth buying. It can easily capture the attention of the users in the most pleasing manner, additionally stays alive in their senses for a longer period. If you are too impressed by the impact of animations, and are willing to integrate it in your marketing strategy then, Imaginar, London, stands second to none.

We are a London based animation and illustration company with the team of dedicated computer graphic directors and artists to offer a next-level of services in generating premium quality of animations and illustrations.

Till the date, we have served almost all the business domains ranging from medical to architect, and from academic to entertainment. You will find a long list our delighted clients across the United Kingdom. Our professional team of 3D animators in London, UK, make use computer programs such as 3d studio max, Maya, Soft Image, Cinema 4D, Light wave, Modo, Nuke to create stunning and mesmerizing animations that grab the attention of anybody who views them.

Creativity is the most essential part of our animation services. We strive hard to come up with best creative ideas so that you can make maximum use of animations for marketing your business. If you are shooting for real announcement, then it would be more costly and time consuming, on the contradictory, animation videos are very cheap in rate and consume less time. We can create appealing and attractive animations while staying inexpensive. With all our expertise, we can help you capture the attention of web users and customers at lower cost and in lesser time.

To find out more about what we do and how we work please contact us on +44(0)207 042 9994. You can like us on Facebook and Follow us on Twitter @ImaginarCGI.

Aug 28

Always Hire an Illustrator that Suits Your Business Style

The visual effect is the first thing that catches the eye in an advertisement. From the color and the size of the alphabets and on down to the illustration used, an advertisement can seize your attention at the very first sight of viewing. Today, for a successful marketing campaign, advertisers need to pay attention to how an advertise looks, as much as the phrasing used and the offer presented. The viewers will certainly move to the next product, if your ad does not please their senses.

You need to stand out and away with your ads, if you want to make cash online through advertising. Your ads must be attractive enough so that the people notice it along with your message and offer you are promoting. This is the only way to increases the prospects for a sale.

As we live in such a visual world, an illustration by professional illustrators becomes a very important element in advertising. The illustration used in ads need to tempt the viewers to read the offer. An advertisement with visually appealing characters or some sort of illustration will certainly attract people to read the promoted offer.

Most importantly, the illustration that you use in ads should reflect the “sense” of the ad. It means that it should convey what the ad is all about and communicate the content of the message you want to give. The illustrations are the most effective ways to attract any type of audiences, ranging from the law firm to the craft store and from medical to interior designer.

At the time, when you hire a professional for illustration services, always keep in mind the type of ad that you want to create. A professional illustrator will provide you with an image or illustration that adapts to the style of business you exactly represent. You should carefully hire an illustrator, who would suit your ad, product, website or business.

Different illustrator tends to specialize in different art. Some may especially provide children’s comic book art, whereas other may expertise in ebook illustrations. Still others have a children’s storybook style or specialize in medical illustration. Although all of them are great artists, you need to choose the style that is perfect for you.

If you Google up, you will find many illustrators whom you can hire to create an image for your advertising project. Pick the one that expertise in the style you want to represent your business. Always make use of the right type of illustration or graphic to attract the right type of views for your advertisements. Hire an illustrator according to defined criteria, so that the ad viewers become your lifetime customer.

Aug 7

Imaginar 3D Animation – We Bring Your Ideas to Life

The scope of 3D animation is wide spread. It includes 3D animation, 3D graphics, models, prototype, etc. Today, almost all business domains need the help of animations and modelling to promote their products and services.

From concept to reality, the Imaginar 3D animation team can render life to any paper drawing, design or CAD file to give you an insight of how your product or idea would look in reality with 3D animations. With years of experience, we have a tendency and aptitude to create any animations or presentations of any complex idea that is even difficult to describe in words. Imaginar can help you create 3D animations and instruction animation video for your products.

We have a huge collection of 3D animation solutions for almost every industry such as architecture, interior designer, medical, prototypes, etc. We have expertise in 3D models, character animation, video production, 3D graphics and 3D logos. We can also create a 3D presentation or animation for your website or a high quality advertisement for HD broadcast and television.

Our List of 3D Animation Services:

  • 3D Industrial Animations Services
  • 3D Animations and 3D Models for Architects
  • 3D Animations and 3D Models for Interior Designers
  • 3D Animations for Inventors
  • Medical 3D Animation

Our success totally depends on yours. We have created animations and graphics for companies all around the globe, offering easy-to-understand videos to audiences who want to learn, get engaged or entertained. To examine our skills in the respective field, you can visit our portfolio that comprises our latest work.

We have a team of professional 3D animators in London, UK, who can create stunning and mesmerizing 3D animations that can grab attention of anybody who views them. To offer best-in-the-class 3D animation services, our animators have expertise in various technologies such as 3d studio max, Maya, Soft Image, Cinema 4D, Light wave, Modo and Nuke. At Imaginar, our aim is to work with clients, to shape their artistic ideas into matchless CG animation with 3D animation service.

Advantages of Our Animation Services:

  • Our 3D logos can add interest and animated dimension to your company’s identity.
  • Our 3D animations and graphics are traffic stopper.
  • Our 3D models are great and cost-effective way for prototyping new products.
  • Our 3D animations can give new perspectives to your existing products.
  • Our 3D animations can be used to view and study molecular models.
  • Our 3D animations can easily explain complex industrial process and production.

As a 3D animation company, we can provide everything from a single 3D model to a feature-length production. Do you want an animated video to introduce your business? Or a TV commercial? Or a innovative film? Equate us with other 3D animation companies – Our animators are up for any complex task.

Jun 7

Blender Free Open Source 3D Modelling and 3D Animation Software: Overview and History

Blender is a free, open source 3D modeling and 3D animation suite that also incorporates a built-in game engine. Despite being not much widely known or supported as Maya and 3D Studio Max, it has been in active development for years and has a large and enthusiastic followers. Besides, it has been used to create several short animation films that rival the production values of big budget Hollywood movies. Most importantly, some of the artwork created by its users is simply stunning.

History of Blender

NeoGeo, a Netherlands-based animation studio introduced Blender in 1995 as a part of their in-house production tool. Later in 1998, Ton Roosendaal founded a new company called “Not a Number” (Nan) to further develop and promote this product. Unfortunately, NaN was shut down in 2002 due to the owning poor economic conditions. However, Ton knew that Blender was too valuable to let go, so he started non-profit Blender Foundation, and released Blender to the public under the GNU General Public License on Oct 13, 2002.

The Blender Foundation released its first open source animated movie in 2005, “Elephants Dream”. The movie was a big success, which led to the opening of “Blender Institute”. The institute released another open source based movie in 2008 named “Big Buck Bunny”, and in September 2008, the open game “YouFrankie!”Later, the Blender Institute released another smash hits such as “Sintel” and “Tears of Steel”.

May 12

Off-The-Shelve 3D Animation Software

Computer animation can be in form of either 2D or 3D. Two-dimensional animation or simply 2D animation is somewhat traditional form of art. It makes use of drawing created on paper, celluloid transparent sheet, or recently digitally, and works in a two-dimensional environment. In case of any problem is found in the drawings, it is corrected by hand drawing techniques. Probably this is the reason why it is sometimes referred as hand-drawn animation.

3D animation or three-dimensional animation is the modern form of animation that entirely relies on computer technologies. All the objects and characters are created on computer and are manipulated using various software applications. In order to create 3D objects and 3D animation, various 3D software packages and computers are essential. Although, most 3D animation studios today are using custom software, there are still many commercial off-the-shelve software available in the market, through which animators can create amazing 3D animations. Let us briefly look at some of the commercial off-the-shelve 3D animation software that are largely used by some 3D animation studios.

Autodesk Maya

Autodesk Maya or simply Maya is a powerful 3D computer graphics and 3D modelling software application. It is commonly used in film production and TV industry, as well as for making video games. Maya is available in single suite as well as in standard and premium suite. Standard suite includes Maya, MotionBuilder, Mudbox, and SketchBook Designer. Premium suite include all that is in standard suite plus Softimage software package. One can purchase Maya single suite for £3,200, Maya standard suite for £5,000, and Maya premium suite for £6,000.


Big in European countries, 3ds Max is a full-featured 3D graphic software package developed by Autodesk Media and Entertainment. It is one of the widely used commercial off-the-shelve 3D animation applications. 3ds Max is largely used by video game developers, although, it is also used for pre-visualisation such as special effects, movies, and architectural visuals. 3ds Max is available in four versions i.e. 3ds Max, 3ds Max design, 3ds Max standard suite, 3ds Max premium suite. Their prices are £3,200, £3,200, £5,000, and £6,000 respectively.


Blender is open-source and free 3D animation software that is as powerful as some of the high-end 3D software applications are. Blender is actively developed by the Blender foundation. The software is widely used in media industries in several parts of the world. It has the capability to create animatics and pre-visualisations for TV commercials as well as for films.

Mar 26

3D Software Packages

These days, numerous industries use different 3D software applications to create 3D creatures and buildings, build characters, and to put a bit of additional features to their work. For instance, video game designers use 3D character design applications to create 3D characters of the game they are designing; Architects use these programs to design 3D models of the buildings they are going to build; and so on. It is because of the heap of users, there are a lot of software applications available in the market today. Although, some of the most widely used software packages are as follows:

Autodesk Maya

Maya is a popular 3D graphic application developed by Autodesk. Maya has a user-friendly interface, which allows professionals as well as freelancers and hobbyists to use the tool efficiently. The latest version of Maya, as of 2013, not just works with Microsoft operating systems, but also works well with Mac OS and Linux. Usually the application costs around £2,900 GBP, but you can also avail free 30 days trial from the Autodesk website.

Autodesk 3ds Max

3ds Max is another popular 3D graphic software made by Autodesk to create 3D animation, models, and images. This software is versatile and is widely used by video game designers and 3D animators. Some of the things that 3ds Max can do are modeling, rendering, composition, animation, and production of 3D characters. VFX artists, game developers, graphic designers, visualization specialists, and animators all find very practical uses for this specific program. Pricing and free trial option is similar to that of Autodesk Maya.

Cinema 4D

Cinema 4D is a powerful 3D modelling, animation, and rendering graphic application developed by MAXON Computer GmbH. Along with the most common features that are found in other 3D software applications, Cinema 4D even provides polygonal modelling, texturing, animating, lightning, and rendering. Known for providing quick and professional results, Cinema 4D is used by those graphic designers who are wants to create stunning graphics for Architecture, videogame, film, medical, vehicles, science fiction and fantasy. Demo versions are available from MAXON’s website, although, if you want to buy the application, it is available in the price range of $995 to $3,695 USD.

Feb 4

3D Technology – Pros & Cons

3d technologyThe technology of 3-dimensional (3D) image is now quickly becoming a rising trend in the world of televisions and monitors alike. 3D technology is offering something that is completely new that people have never experienced before. However, keep in mind that 3D is not an upgrade from any previous TV or monitor technologies like plasma TV, LCD (Liquid Crystal Display), HDMI (High Definition Multimedia Interface), and LED (Light Emitting Diode), but it is something different. A 3D technology is a breakthrough technology and this is what makes it so interesting to people out there. If you are one of those people who are fascinated with the 3D technology and are interested in buying a 3D TV or monitor, you will have to take into consideration the pros and cons of the technology.


The Advantages and Disadvantages of 3D

Indeed, the main advantage of a 3D technology is that you will be able to feel as if the objects you see on the screen come out of the screen heading your way, offering you a sensational entertainment experience. Nevertheless, besides the advantage, you will have to be aware of the disadvantage that you will be requiring 3D glasses to perceive that sensational entertainment experience. Regrettably, some of the 3D glasses are sold in the market with a very high price tag.

The next thing that you will have to take into consideration when thinking about buying a 3D TV or monitor is that there are only few 3D contents (movies and games) available in the market that support the 3D technology. Besides, you will have to keep in mind that many people who try to watch 3D contents often experience symptoms like dizziness, eyestrain, and nausea.

When considering buying 3D TV or monitor, you must also know that some offer full HD resolution while others cannot. 3D technology is still germinal, but it won’t take long to fully establish. 3D is the future of entertainment, which will entirely change the viewing experience of people worldwide. Now, it is entirely up to you whether to consider buying 3D TV / monitor or not.

Jan 23

How to Choose 3D Animation Software?

3D animation software has seen a lot of transformation over the years, and has developed considerably. As an individual if you are in search of this type of software applications, either for your job or as a hobby, you may be already aware that there are numerous such products available in the market, which had made it difficult for you to select the right one for your need. There are some programs which are cheap yet user friendly, and other that are expensive and extremely technical. It is vital for you to select the right one before you spend your money, and below guide will help you to ensure to make the right choice.

As a start, you should spend some quality time online checking out the reviews of the various applications. There are numerous ways of approach that you can take when searching for independent reviews, there are specialist websites which you can browse dedicated to digital visual arts, forums for graphic designers, as well as portals that review all kinds of software. Try to find and evaluate the general consensus related to the particular software product. It would be great to make a shortlist of three or four different options, which you can later examine in detail.

Ensure that you have a realistic budget, as there are products which are available for free, products that are available for as little as fifty bucks, and there are certain that can cost you nearly hundreds and thousands. The bottom line is that you will get what you pay for. Consider that what type of features that you would like to have or access, as it will help in narrowing down the options.

In case if you have a casual interest in animation, and are not intended to make it as a career, then it is prefer to download free applications, as it will allow you to gain enough exposure and to create something of your own without any investment. On the other hand if you are professional animator than you may need to spend considerable amount of money if you want to get hold on the latest software.

Besides, there are people who end up purchasing softwares that are not compatible with their computer’s configuration. Always double check on certain compatibility list such as what operating system is required for particular applications, what are the graphic card requirement, as well as the amount of memory and type of processor.

Most importantly, to get the hands on right type of 3d animation software, it is important to have access to the right amount of information and guidance. Before investing in a particular application, search online for tutorials and other types of assistance. It will be easier for you to produce the type of animation you have in mind if there are various books and guides related to the application that you choose.

There are other considerations that can also be looked into prior to making a final decision. For example, you may want to produce graphics that are of a certain format, such as flash, another important issue can be updates. It makes sense to choose a program that you can register online and then receive constant updates for.