The term animation is not something new; we have had seen animation in the form of cartoons for decades. But it is now been used in several ways by businesses around the world. Whether it could be entertainment industry such as movies or videogames, medical industry with medical representation, architectural industry or product designing, advertisement or media; animation is used in almost every sector. Besides, with the internet making our world smaller every day, businesses are able to reach global market and expand their customer base & profitability in huge numbers. But without an innovative & trendy web page or an internet ad, the prospective customer might move to another website or ad which he / she founds to be more interesting. The same applies with animation.
With a professional animation studio in UK such as Imaginar, businesses can now create eye-catching trendy animation that will engage the viewer. The expertly created illustrations, images and animation catch the attention and give the first impression of the business, product or presentation that can be exciting. As the old saying goes, “A picture is worth a thousand words”, but a moving picture delivers a lot more than that.
I remember few years ago an advertisement came out for Coca Cola. The ad showed an animated Coca Cola bottle, the colours and everything else were slowly started filling in with animation and then, the bottle started multiplying, in the end, all became the real bottles of Coca Cola and were picked-up by different people. It was utterly fascinated. To this day, when that ad comes on, I stop what I am doing and watch. Why? Because the animation made the bottle of Coca Cola come alive long before it was been picked-up and shared. It spread the perfect message “Share happiness”. We can all look at a picture of a cup of coffee and know what it is but if wee it with steam rising the cup, it engages other senses other than just sight.
Immediately the smell and taste of the coffee comes in our mind. Similarly we can take several examples. Such is the power of animation. With integration of creative animation to your advertising campaign, presentation or a website, it becomes something a lot more and influences even the subconscious mind of the audience.